More Than a Brand—It’s a Mindset

Don’t Be Poor wasn’t just an idea—it was a wake-up call. A challenge. A mentality shift. Because success isn’t handed out; it’s created. Too many people stay stuck, waiting for opportunities instead of making them, excusing bad habits, and moving without intention. Around here, when someone says, “It can’t be done,” the answer is always: “Watch me.”

That’s the spirit behind DBP (Don’t Be Poor). It’s not about money—it’s about mentality, discipline, class, and how you carry yourself in life. Your reality isn’t something you wait for; it’s something you create. It’s about rejecting a weak mindset—poor habits, poor work ethic, poor discipline, and poor manners—and stepping into a life of excellence, confidence, and first-class execution.

Don’t look at the price of the experience—know that the experience is priceless. If something feels out of reach, don’t make excuses. Make moves. Outwork the problem. Every time.

Some people hear Don’t Be Poor and get offended. Good. This isn’t for them. This is for the ones who understand that failure isn’t the opposite of success—quitting is. It’s for the ones who refuse to settle, who outwork, outthink, and outlast—with style.

We started with hats, but this is bigger than merch—it’s a movement. A statement. A decision. You either make excuses, or you make it happen. You either create your reality or live in someone else’s. Level up or stay behind. The choice is yours.

And because success isn’t just about what you earn but also about what you give, a portion of every sale goes toward providing socks to the homeless and funding charitable initiatives. Because true wealth is about impact.

If you stand for mindset over victimhood, hustle over handouts, and ownership over excuses— welcome to DBP.

— Lance, Dave and the DBP Fam